RetireJapan

I think eMaxis might have jumped the shark a bit here: https://emaxis.jp/lp/neo/

Still, given how esoteric this is, the fees aren't THAT bad...

How is this different from the emaxis Slim or the eMaxis?

The website explains it. Basically invest in new industries, higher fees.

Soo, what they were doing until now was building a brand and now they're using that investment to fob off trendy stocks at a high expense.

Also advertising past returns. Just remember "Past performance is no longer indicative of future results".

You can add to that something like "because the conditions that led to that past performance have changed"

I'm still thankful for their slim funds but I'll be staying well away from these

Take the blue pill—the story ends, you wake up in your bed and believe whatever you want to believe.