adamu wrote: ↑Mon Jan 04, 2021 4:11 am
Too late for you I guess, but I wouldn't go for gold unless you want the higher credit limit because:
1. It assumes you are going to use Amazon Prime
2. It assumes you are going to use Amazon heavily
Both of these things might be true when you apply, but
1. You could change your priorities later if/when more attractive services come along, or if you decided you don't like Amazon
2. The fact that you are committed will twist your arm to stick with Amazon, even if you'd normally make another choice
This benefits Amazon more than the customers. They are buying your loyalty with the offers of points/discounts, and if you betray them they will rely on complacency to earn annual fees from you instead.
So IMO
it's not just a question of doing the sums and working out if it's "worth" it. You have to consider your future choices and what psychological effect signing up to any kind of loyalty scheme will have on your decisions.
Appreciate your thoughts on the matter!
If you read my post and replies, you may notice that I mentioned using Amazon Prime in Japan heavily. I also have Amazon accounts in the USA, UK, and Germany. ¥1M+ this year shouldn't be a problem. I moved to a new home this year and am making major purchases of appliances, and I established a new company too.
I believe that every company uses these loyalty tactics with points, but Amazon is the one of the very few that I actually pay attention to. For me, points are ideally a "set it and forget it" scenario. Later on, if I decide that I'm not getting my money's worth, I can always downgrade to Classic.
Seeing how retail operates in Japan, I have serious doubts anything more attractive will come along for a long, long time. Also, I have limited Japanese language skills so Amazon's multilingual interface is a lifesaver. Rakuten, Yahoo Auctions, Mercari, just doesn't work for me even with Google Translate. I'm all ears if I'm overlooking something though as I still have a lot to learn about shopping on the Japanese internet!