Re: Buying a house. What do people think of Ichijo?
Posted: Thu Mar 22, 2018 6:37 am
Sorry to hear about that. This is an unsavoury sales technique called bait and switch. It goes roughly as you described:Ditto wrote: ↑Thu Mar 22, 2018 5:50 am After 3 hours of conversation and obscure answers to my questions these things came up:
The land slots available for sale had already sold out. Even though on the website still continue to be available. They will have more slots opened from April but the price will be slightly higher. When asking how much ? No one knew. Something less than ¥20 million. That’s ¥5-7 million more than the current price.
The total of land with a 4 LDK 130 m2 building went from roughly ¥38 million listed on the website to ¥45 million. Really disappointing first experience. :/
1. Advertise attractive offer
2. Have prospective customer fall in love with product/start thinking about it
3. Tell customer attractive offer 'just sold out' but there is an alternative: less attractive offer
4. Customer makes do with less attractive offer because they already started thinking about it, even though they wouldn't have considered it in the first place
Works well, which is why they use it
